Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses make an effort to get as many five-star reviews as you possibly can. And it’s not hard to assume why. Before you buy something online, drive across town to a restaurant you’ve never attempted, or download an app, what’s the first thing you do? You check the reviews probably.
If they’re bad, you receive purchase an item or get one of these new restaurant probably. But if they’re good, you’ll give it a try likely. So you must do everything in your capacity to try and get five-star reviews over the board and stop any negative reviews, right? Actually, that shouldn’t be your goal.
Believe it or not, gaining perfect reviews isn’t critical for your business. In fact, negative reviews can actually help your business in ways you might have never expected. If you’ve put all of your focus on avoiding negative reviews, you’re going about reviews all wrong. You might find that hard to believe, but it’s true. Here’s why you will need negative reviews plus some of the ways that they could be good for your business. Before the digital era, we all relied on our families and friends for testimonials.
But now, we rely on so many other factors to make our final decisions about companies. It would appear that trustworthy reviews will have a bigger impact on online purchase decisions than relatives and buddies do for 68% of …