Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses make an effort to get as many five-star reviews as you possibly can. And it’s not hard to assume why. Before you buy something online, drive across town to a restaurant you’ve never attempted, or download an app, what’s the first thing you do? You check the reviews probably.
If they’re bad, you receive purchase an item or get one of these new restaurant probably. But if they’re good, you’ll give it a try likely. So you must do everything in your capacity to try and get five-star reviews over the board and stop any negative reviews, right? Actually, that shouldn’t be your goal.
Believe it or not, gaining perfect reviews isn’t critical for your business. In fact, negative reviews can actually help your business in ways you might have never expected. If you’ve put all of your focus on avoiding negative reviews, you’re going about reviews all wrong. You might find that hard to believe, but it’s true. Here’s why you will need negative reviews plus some of the ways that they could be good for your business. Before the digital era, we all relied on our families and friends for testimonials.
But now, we rely on so many other factors to make our final decisions about companies. It would appear that trustworthy reviews will have a bigger impact on online purchase decisions than relatives and buddies do for 68% of US shoppers. Recommendations from relatives and buddies influence only 42% of consumers.
Instead, rewards programs, brand reputation, and trustworthy online reviews have taken the accepted place of good, old-fashioned word-of-mouth recommendations. A 2017 study by Power Reviews again confirms the growing consumer dependence on rankings and reviews once. Today, 97% of consumers read product reviews prior to making a purchase decision. 89% of them consider online reviews to be an essential resource in the process. On the other hand, 85% of consumers look for negative reviews in order to make informed purchase decisions. Because bad reviews give customers a feeling of the worst-case scenario. They would like to know very well what can fail to understand how much it will matter to them just.
Too many positive reviews can seem artificial to some customers, so you have to watch out. But how do consumers determine if a review is truly authentic and trustworthy? BrightLocal’s research shows that Yelp and Facebook are the two most-trusted review sources for local queries. Google comes in third. Out of most of these review platforms, Yelp seems to have the most tight rules and regulations. This explains the known reality that the common review rating on Yelp is 3.65, which is the cheapest out of the platforms. The common reviews on the other’s major platforms are 4.42 on Facebook, 4.3 on Google, and 4.25 on Tripadvisor. Therefore, Yelp may be the most reliable spot to gauge reviews.
- Property tax information once any related disputes are resolved
- Assessment and impact of development
- What is the percentage of costs attributable to technical and organizational improvements
- Are any family members involved with the business in any respect
- Underpositioning: Market only has a vague notion of the product
And these rankings matter for your bottom line. An extra rating star on Yelp results in a 5% to 9% income growth, which is an impressive but dangerous relationship. Reviews really can make or break your brand’s development. But on any platform, you will get some negative reviews inevitably. So, how will you respond to them? You should begin by creating a game plan. The way a business treats a negative review can tell you a great deal about them. Don’t panic. Don’t disregard them.
Some brands like Wendy’s are even using negative reviews as a chance to make a splash on interpersonal press and go viral. You choose to embrace negative reviews However, you need to come up with a game plan before you say anything back to your customers. But customers expect businesses to react to their reviews quickly.