I wasn’t sure how to name this particular admittance – but I KNEW that “Makeup and GROWING OLDER” didn’t especially joy me! Ah yes – the maturing process. Looking in the reflection and instantly, your mother’s face is looking back again at you. I’m not saying this is a negative thing (mom) – but it sure as hell is a shocker, isn’t it?

Anyone more than a “certain age group” has sensed that jolt to their system! A very good friend of mine – actually a pal from our freshman yr in senior high school – was out buying lipstick, something she rarely does. The color was not the same definitely. Yes, – it was the right color definitely.

But it was different in some way. She called me and indignantly said that Revlon had changed the color of the lipstick that she acquired worn for years and remembered so well. Because my curiosity was raised, I too visited the drugstore and purchased the lipstick. It looked the same if you ask me. It hit me Then.

The lipstick hadn’t transformed, WE had changed. We committed age group. And that one shade no longer worked for my pal the way it had for the last 30 years or so. Makeup was always our friend and ally! Foundations which were once perfect – now make us look cakey and shows lines that we never knew we had. Colors that were so awesome in our “before time” are abruptly different – too …

Basically, it’s a really good time to be a makeup brand right now, and brands are riding that so far as it’ll go. There’s something called the lipstick effect meaning when the overall current economic climate isn’t doing great, buying of small luxuries like makeup products rise because it’s something that men and women can still manage and feel better about things.

20 lipsticks and feel bougie. After you add drugstore makeup to that, which includes become very comparable in quality, that becomes a less strenuous purchase even. Then in addition there’s the fact that with YouTube and the internet, makeup has become even more accessible to the average person, and brands have been evolving to maintain.

Limited model products have become more frequent because with marketing and sociable media, brands that are coming out with services frequently will get more attention than ones that don’t. So basically people are more likely to buy makeup right now, and will be more aware of it and can better access it, so brands are rivaling by getting out more product. The people we see more frequently are trying to get social mass media attention and could thus push out the product more frequently.

At some point the market will slow down and level out, and there may be some true point when the wonder industry ceases growing, but for now it’s growing and appears to be likely to for the near future. There’s still a good amount of market share to be …